The Psychology of Eating

The Psychology of Eating

I’m joined today by Professor Brian
Wansink who teaches marketing in the day since cool have applied economics and
management at Cornell University also author of the book slim by design and the best seller mindless eating why
we eat more than we think also former executive director at the
USTA center for nutrition policy and promotion so before we get started
professor how did you get into this topic a generally have consumer behavior
around food you know i i grew up in Iowa I’m a little boy used to %uh still
vegetables door-to-door worries there already knows that it
wasn’t demographics for wasn’t in color with
you in dollars in order to tell me what you like best
was not done the it was we can figure out how much that this is
amazing beauty to a ghetto houses door-to-door one by all the vegetables I have minded
away again and get it would be like this can kryptonite I think you this is really cool why do
so unexplainable variation in what we what
we like and how much we I think is largely explained by
psychology by the environment around us to give people
a sense as some other things you’ve worked on the food and brand lab is
credited with the working on research that shows smaller
deal dinner plates mean people eat less people in general seem to eat ninety-two
percent love whatever amount they serve themselves the average person makes
about 250 food related decisions today low-fat labels mean people eat more
calories the nutritional gatekeeper in the family
influences about three-quarters of what the family eats people put more beverages in two short wide glasses than
tall ones so let’s before we dig into some of the
specifics I talk to a lot of picky eaters I know a
lot of picky eaters generally generally they tend to say the one constant is they say when they
were younger they 8 very limited diets and I don’t
know if that also aligns with the nineteen as many vegetables the pic picky eaters I know it does do you find
that this lack of variety growing up is a big factor in people not
eating is healthy or not eating as many vegetables when they’re older you cannot believe the power what
happens negroes google it a key through the study well that this section we
didn’t do bitch this study is a study where the two got
pregnant women in the third-trimester in 6-9 months with used
to give them here juice drink every day for the given
learned during every day okay with India’s after the deboer three
months later to give the good guy who gets the little baby is this a little Co Reacher serial I energy in this carrot flavored what
defines the kids whose moms had even drink your juice when they were print
with the kid I’m in the even a lot more this summer
porridge than those who hadn’t me the amazing thing is that the when you’re at your young kid your
fairly easily you explore things like in basically
most kids grab you think that I’m sleeping their mouth if you’re appear to want you
can see better she could continue reading grown-up who
will trade for your kids and I will fines del im not going
to have a lot more a wide Ranger tastefully yo up naturally wat foods and Peter so along the same
lines along the same line that we recently talked about I don’t know if
you saw this study around so-called clean your plate parenting right the idea that parents
tell their kids you gotta clean your plate before you can leave the table and there’s a a significant correlation
between parents who do that and children who eventually are obese in
their adult lives at the same time this is not that
uncommon have a parenting technique right the idea that are you don’t want to encourage
behaviour kids are leaving food even though it might be because their body is
sending them signs that therefore that they don’t want to eat anymore in the research you’ve done what’s your
analysis above this clean your plate parenting
style you know this is really really cool um so you looked food is one area where
kids can he absolutely had to in there I in the during the day reduced study well back in I relate we called
the clean plate club no not surprisingly willing to dispute
it will keep four year old kids and what we do is we we should question your home with their
parents yes but when questioned make you wish we could care less about
why don’t we really interested in most to what extent you incest your child cleanness play writing I’m who you know it could be like a
1-2-3 the cursor cialis maintenance guy who’s who went with you she was like at
what I don’t care the guidelines or in like seven eight or nine mean yeah
I guess I’m making clear white who are you the next the legal
question your back two-year he had set them up week we gave
them desert I’m desert we give a month I was fruit loops actually millennium have
as much scrutiny warning for breakfast that day we found that kids whose parents in steady cleaner play what do you think
the you think they poured more fruit loops
reported less troops I don’t know if I would say that they
poured more or less but I would guess the clean your plate kids ultimately eight more one way or another yeah
that’s interesting because what happens is that here you have a kid who get when you get
home you could not control recent win by his peers one who eager do this do this to this test so the thing dude the second they have food freedom is they just googled hog wild so to speak we found the port
about 44 percent more cereal %uh when kids is cancelled yet you know
I need it yaaay so when we talk about the
parenting influence when we talk about the the disproportionate availability of
cheap processed food which is less healthy we kinda have this perfect storm
above factors right now that are contributing in general we
could say at least in many parts of the country to less healthy eating and more
obesity if you had to say what’s the one really
specific change that could be made that would have the biggest impact
overall on child obesity obesity overall have you narrow down
what’s the one thing I mean we can identify so many problems but it’s
harder to think I’m solutions yeah I mean all our lab overall the
queen of mean gray led does it does research that all has a solution in a bit yup there’s
a lotta mining people other clean up the
problems that between your solutions won’t be fun in this clear case that like it or not that nutritional
gatekeeper the home this is the person who either purchases are prepares the
majority food I’m the control shall 22 percent up with her family eats now it is for
the better if the AM have a fruit bowls to
know that he he assured it’s for the better a flower they go to rest with action has a
salvage them just you pigs ride blooming onions it’s for the better together Q&A a
little snack pack to take the school student you know you know you know a couple
blocking taking a drag on a cigarette okay it innes it parents can realize be happy
can’t control everything the kid doesn’t your keys day control almost requires that I if parents can realize this a personally
wouldn’t few resigns and I think he’d shape a more and an
actor but there’s role models that one big change they think could transform we people E but so let’s talk about that
because recently there by july first summer these junk food in
school bands going to affect right and when we talked about this on
our program I’m very aware the fact that there are sick be far more
significant problems with our education system math and science scores are down
in the toilet we’ve got in the south that text books
being rewritten to include stuff that’s totally non-scientific there are bigger
fish to fry when it comes to education than junk food but at the same time as you talk about
the importance of parents guiding their kids diets because of the impact it has
later in life is in it valuable to reduce the amount
of junk food kids have access to is there not some value to that and I ask
it not rhetorically I really don’t know the answer you know that when we need to realize
that every week there’s a Greek spirit mean I don’t think there should be
bending machine the school’s I think they should be in Golden’s in
schools now even example so the LA Unified School District well
back into changing their menu that you get like
everything up there was only got richer knocker cookies are things like this I
think BP left who through in KL I your and and I think its calmest this writer
from LA Times well thank us hey you know that the the
Days Inn guess what happened over a year after
doing this Mike everybody stock eating there just how
the hell and yes we need to worry but if we’d
just transform all the school to make it all hopeful in KL the problem is people to
stop eating at the stocking school lunches what we found in
with others upon three out of four kids who bring their
lunches from home or who by I’ll wear whatever eat worse
than the kids the worst school last in available to what we believe the
solutions we started something called smarter want remove it in grades smarter ones rooms got word and what we do is we figure out where
our behavioral solutions some psychological sobil economics
weekend schools gear bill Google’s to pick up the Apple instead to the cookie who while think it
was their own bullish it made him do it we find simply
aren’t you music and I was up its scorecard the 100
things that you can go but one thing we found is simply taking a problem for instance in Dom months to handle fruit in this nasty
cheaper paying and put in for Paul projected cash register
increases for its heels by 105 percent Axwell me a given name to the national call it
like a you know crunchy carrots news yeah it’s I or PowerPC way he has but and the increase in sales by about
thirty percent to the small changes you can make wow
that’s truly incredible it it’s it’s amazing well I encourage everybody to check out
the work that’s being done at the Days Inn school Applied Economics and
Management at Cornell University we’ve been speaking with Professor Brian one
thing can you can check out his book slim by design and also mindless eating is slim by
design out now when we first emailed you about an interview it was
forthcoming but I don’t know if it’s now alkyl it’s been a while yes September 23rd it’s coming out so go
to the web-sites my design that word alright remember
smaller dinner plates that we know for sure the science seems clear about that
thanks so much for doing the interview yeah he back to talk to you


11 thoughts on “The Psychology of Eating”

  • PhantomQueenOne says:

    The way he's jerking around in the video reminds me of Max Headroom (I'm old, don't judge). I insisted my daughter try new things.

  • It's kind of sad to watch this and realize that most parents have no clue what terrible effects they're having on their own kids. And most would probably not change their ways even if they did. Parents really do set their kids up for success or failure in life. 

  • I like this guy, but he's a little bit… overzealous? As for my eating habits, my parents rule is that I had to eat all of the vegetables I was given. They didn't make me eat all of the entree if I didn't want it, but encouraged me to put it in the refrigerator to eat later. Now, I actually like some vegetables (like spinach) and even though I eat a TON thanks to my beautiful metabolism, I never feel pressured to overeat.

  • i freaking love Iowa!!! I live here and I love it! Lived in Ca for 30 years and hated it. I ate more in California  than I do here in iowa

Leave a Reply

Your email address will not be published. Required fields are marked *