Digital Asset Management

Digital Asset Management



and my name is Sanjay Miranda I'm founder CEO of company called irva the company is primarily in the software and cloud business but in particular being able to manage content onto any kind of digital nodes digital note could be a digital display tablet tags and so forth a lot of billboard management technology is what we call coming mostly from the broadcast technology and as such you go to a particular place to put me where the billboard is situated and you do your work you know manage the content publish the content so forth what we started doing almost 9 years 10 years ago now is we said wait a minute this is this thing called the browser everyone has one and there's also universal connectivity why do you need to go there we shouldn't have to go to a studio to do something you should be able to do it from anywhere using any device so our technology allows our customers to use any browser and manage content onto any digital asset of of their choosing that they manage and do it anywhere in the world at any scale if you went to south station here the largest transit point in Boston all the digital screens are the assets of Clear Channel they of course sell media on those digital assets all of that is driven by our technology so the software will allow them to schedule monetize and get the reporting on all their ads there are number digital billboards another use case might be what we call employee communication and just down the street here in Kendall Square the Browns should use digital screens for community building employee communication that sort of stuff and they have many many displays in their lobby inside the elevators in the cafeteria and all that that entire network campus for them is the driven by our technology in both cases the customer gets a login into our cloud all they need is a browser and after that they get to do whatever they need to do in Clear Channel's case their own cell media in the case of broad they want to do employ communication

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